Marketing Executive · Charlotte, NC
Head of Marketing & Growth · MBA · AI-First
I build the strategy, the team, and the system —
then I own the outcome.
Revenue doubled. Traffic 5×'d. A 12-person team
built from nothing. And a stack that keeps compounding.
About
I'm a marketing executive with direct CEO accountability and full P&L ownership across DTC ecommerce, B2B wholesale, and brick-and-mortar retail. At The Hemp Doctor, I inherited a $6M brand with no real team and no system — and built both from scratch while doubling revenue to $12M.
Before that: inbound and content strategy at Vanta during their path to a $110M Series B, and conversion-focused work at Because Market. Early foundation at Coca-Cola. MBA trained. Harvard-certified in AI for business leadership.
I think in systems. Paid media, lifecycle, SEO, brand — I run all of it, and I build the infrastructure that makes it scalable. I also run agentic AI workflows that give my 12-person team the output capacity of a team twice that size. That's not a differentiator I'm proud of — it's just the baseline now.
MBA
International University of Ulaanbaatar
AI for Business Leaders
Harvard Business School
Google Ads Certified
Google Analytics (GA4) Certified
Klaviyo Product Certified
Klaviyo
Technical SEO Certified
Semrush
Revenue Operations Certified
HubSpot
Expertise
I've spent seven years building deep, hands-on expertise across every major marketing channel — not as a generalist who dabbles, but as an operator who has owned the outcome in each of these areas.
Email & SMS Marketing
Built a subscriber base from 50K to 550K. Lifted open rates from 17% to 54%. Email and SMS are now the primary revenue channel — not a support function.
Klaviyo · HubSpot · WooSender · Flows · Segmentation architecture
Paid Media & Attribution
$1M+ in annual paid spend managed to 2.5× ROAS with a 35% CAC reduction. I optimize for blended MER and LTV:CAC — not platform-reported numbers.
Meta · Google · TikTok · LinkedIn · Triple Whale · ZoomInfo
SEO & Content Architecture
Grew organic traffic 5× — from 500K to 2.5M sessions. Built on technical SEO infrastructure, not just content volume: crawl efficiency, hierarchy, programmatic scaling.
Ahrefs · SEMrush · Google Search Console · Technical SEO · GSC signals
Agent Workflows & Automation
Running agentic pipelines for lifecycle triggers, content production, analytics reporting, and SEO. My 12-person team operates with the leverage of a team twice that size.
Claude · Make · Zapier · GoHighLevel · MCP servers · MailScale
Analytics & Attribution
GA4-certified. I build reporting systems that connect media spend to revenue — not vanity dashboards. Looker Studio for exec-level visibility, Hotjar for behavioral insight.
GA4 · Looker Studio · Hotjar · Attribution modeling · Blended MER
CRO & Funnel Optimization
+30% site conversion rate. AOV from $74 to $83. I run structured A/B testing programs — landing pages, checkout flows, UX decisions — tied directly to revenue impact.
A/B testing · Landing pages · UX · WooCommerce · Shopify · Hotjar
Brand & Content Strategy
From regulated CPG to B2B SaaS — I've positioned brands in complex markets. Content strategy is infrastructure: editorial calendars, persona mapping, and distribution built to compound.
DTC brand · B2B positioning · Copy strategy · Launch playbooks
Team Building & P&L
Built a 12-person cross-functional team from zero. $3.6M budget owned. CEO-direct reporting with full accountability for growth outcomes across every channel and location.
Paid · content · email · dev · creative · agencies · vendors
Open to the Right Role
Senior in-house marketing leadership or fractional CMO engagements. I go deep, I go fast, and I own the result.
Experience
CEO-direct · Full P&L · Regulated hemp-derived cannabinoid brand · DTC + B2B wholesale + 4 retail locations
$6M → $12M across all channels
5× organic traffic — 500K to 2.5M+ sessions
550K subscribers built from 50K
Email/SMS open rate 17% → 54%
$1M+ paid spend at 2.5× ROAS
35% CAC reduction across all channels
+30% site CVR — CRO, landing pages, UX
AOV from $74 → $83
+80% retail revenue — 3 new store openings
12-person team built from the ground up
Wholesale acquisition funnel in GoHighLevel
Cold outbound infrastructure via MailScale
Agentic SEO & content automation workflows
30% ops cost reduction via AI automation
B2B cybersecurity SaaS · $110M Series B — Craft Ventures, Sequoia Capital, Y Combinator
Content funnels surpassed 1,000 customer milestone
+249% website traffic via long-tail SEO
Content calendar co-developed for B2B persona targeting
Social managed across FB · Twitter · LinkedIn · YouTube
DTC ecommerce · traffic, content, and conversion optimization
Customer persona development for product page optimization
+12% sales via interactive product-fit quiz
Bounce rate reduction through visual content strategy
Built internal content tracking system for team coordination
Global consumer brand · copy, international market expansion, creative operations
+17% engagement on email & social copy
International market translation & localization
External creative agency coordination & delivery
How I Think
Email and SMS are your highest-margin revenue engine.
550K subscribers, 54% open rates. That's segmentation architecture, trigger logic, and obsessive testing — not luck. Most brands treat lifecycle as an afterthought.
Platform ROAS is lying to you.
I optimize for blended MER and LTV:CAC. I cut CAC 35% while scaling spend because I measured what actually mattered — not what Meta told me mattered.
SEO is infrastructure, not a content play.
5× traffic growth wasn't a campaign. It was crawl efficiency, content hierarchy, and GSC signals used as real feedback loops. Technical first, content second.
AI raises the ceiling — if you know how to use it.
I run agentic workflows for lifecycle, content, and analytics ops. My 12-person team executes like 25. That's not a pitch — it's just the new baseline.
Available Now
Senior in-house leadership or fractional CMO engagements. I go deep, I go fast, and I own the result.